Unless of course they were in charge of the entire sales funnel, website, sales copy, and your offers and promos.
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Social media is considered top-of-funnel.

What does this mean?
This means that the main objective of social media is to create brand awareness and drive traffic.
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People can’t buy from you if they don’t know you exist.

And while potential customers may not need your services right now, when they do, you want to be top-of-mind.

The more brand awareness and traffic you generate, the more likely it is that those will be converted into new customers.

Long story short: we lead people into your store and show them around, but it’s not up to us whether they end up buying from you.

Agree? Hit ❤️

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